Do you have a go-to person for fixing things around your house? They’re probably also capable of working on larger projects. It’s the person you call first to replace your garbage disposal or remodel your bathroom. A plumber or electrician is great for specialized jobs, but often you’d rather rely on someone good at a wide variety of tasks.

Websites and online services for small businesses are often like that. You need someone who has a broad understanding of how different components work–who can build a functional, nice-looking website AND write good copy AND help with your email marketing. Someone you develop a relationship with, a trusted partner who knows your business well and anticipates your needs.